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TTD Digital Solution

  • The Tirumala Tirupati Devasthanam (TTD) is soon to unveil a 3D Virtual Gallery/Museum of the world’s richest God, Shri Balaji. All the lord’s ornaments are virtually put into display to create a visually fulfilling divine experience.
  • More than 1200 ornaments are photographed and processed using AR/VR technologies to create an almost real and believable experience in the virtual way.
  • Museum has access to kiosks which displays  3D image along with information related to the ornaments by just the touch of a screen.
  • Information like the period during which each item was presented to the Lord, kind of precious stones and diamonds adorning every accessory, etc is made available for pilgrims to create a complete immersion experience.
  • Our challenge was to create a sustainable, innovative and competitive differentiation by offering a highly engaging, eye-catching and virtually powerful digital 3D viewing experience. Our aim was to focus on the mobility and augmented reality practice in 3D imaging technology.
  • Equipped with visual AI, data shoppers and product discovery tools we offer human-level understanding and showcase the right inventory in the most personalized and inspirational way.

Effective virtual experience

Productivity enhancing technology

1200 ornaments were put to display

Research to user testing – 100% coverage

Accomplished much more than simply displaying the inventory

An inspiring product discovery process

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