There is a spike in the usage of the word “Business Analytics” over the past few years. According to “Micro Strategy’s” research study, 71 percent of global enterprises predicting their investments in analytics, accelerate. Every company is adapting to Business Analytics and gaining the maximum out of it. To understand the question “Why Business Analytics?” we need to understand “What is Business Analytics and what makes it so significant in the current environment?”
Artificial Intelligence is lately being incorporated into every segment of the technological sphere. Salesforce is no foreign entity to this sphere. AI is now an integral or the most elemental part of Salesforce. Artificial Intelligence has proved to be the right tool to make proper business decisions and frame better strategies which is solely the reason why almost all the marketing companies have begun to incline towards AI.